Our digital thinking

To accelerate digital transformation, we focus on agile working methods, empowerment and digitally skilled employees. We trust in strong partnerships and networks to incorporate external perspectives and expertise into our developments.

The teams of our Digital Incubation Unit act as a business model incubator and corporate venture builder. They offer an environment to ideate, prototype and scale-up innovative, digital business ideas from the area of Automotive and Surface Solutions.

Fernando Bonifaz
Fernando Bonifaz
Digital Incubation Unit Shanghai/China
Dominic Rudloff
Dominic Rudloff
Digital Incubation Unit Münster/Germany

How problems turn into ventures: The agile working method of our Digital Incubation Unit

  • Step 1: Exploration
    After identifying a valuable user problem, possible solutions are creatively developed, e.g. by using Design Thinking. These ideas are sharpened, for example through interviews with the target group.

  • Step 2: Pilot
    The preferred solution is validated in the market as early as possible with the first prototypes. This can be a website or a sketch of paper for the still fictitious digital product in order to measure user behavior.

  • Step 3: Minimum Viable Product
    After several loops as a pilot, the prototype has matured into a Minimum Viable Product for which customers can be won. This product or service has a minimum of the properties that customers demand and can already create value – but it can also be expanded further.

  • Step 4: Scaling & Venture Building
    If the potential of the digital business model has been proven by the Minimum Viable Product, scaling can be done, for example, by a spin-off as a new venture.