Management & Approaches

Society and our customers have taken greater interest in sustainability over the past decades. We are committed to understand these evolving expectations, so we might seize opportunities and minimize risks.


By identifying key drivers and issues in our customers’ industries, we intend to assess the sustainability contribution of each of our products to its specific application.

With our approach, we evaluate the entire value chain considering industry- and region-specific views. We strive to achieve a balance between the three dimensions of sustainability – economy, environment and society. Finally, each solution is assigned to one of four categories (Accelerator, Performer, Transitioner, Challenged) according to its contribution to sustainability. Although different industries vary in their specific needs, we cluster our Accelerator solutions into predefined universal sustainability benefits, e.g. resource efficiency.

BASF's Coatings division already offers many products with a substantial sustainability contribution. One example for these accelerator solutions is CathoGuard® 800 RE. The e-coat is the layer providing corrosion protection. CathoGuard 800 RE is tin-free and a non- Hazardous Air Pollutant (HAP) coating. It offers an increased reactivity and optimized consumption. Moreover, it enables the reduction of wastewater and fresh water. Due to these advantages it also lowers the process costs.

This detailed analysis and transparent classification allow us to improve individual solutions and steer the entire portfolio. It also enables further integration of sustainability into our strategic, R&D and customer support procceses.

BASF's Coatings division uses the biomass balance approach and offers certified products in refinish and OEM coatings. The approach reduces CO2 emissions and saves fossil resources by using renewable raw materials in BASF's integrated production system.

Find out more about BASF's biomass balance approach