CODE-X 2020 – 2021 Key Colors

This nuanced grayish green is the translation of the floating free mind and anonymous style of a whimsical younger generation.

In-between green and blue, Social Camouflage stakes out a color position that’s natural, but not pure.  Not really light or dark, it is a colored neutral with floating effects that can be smoky, depending on the angle.

The cool color represents the flexible values and behaviors that will change the world in a positive manner. 

How do you remake a color in the beige space? You create a surprising and bold reimagination of color.

Pundits Solution is fully neutral in the beige area – but a much warmer color position that’s distinctively different, and distinctively younger. It features a strong and distinct gold sparkle effect that makes it warmer, distinctive, and strange.  It’s like nothing we’ve seen before.

The color space pushes the boundaries and challenges the norms of gray.  Dark Seltzer is coarser, with an interplay of color complements.

Technology and design merge with a playful tug-of-war between texture and hue. The result is bolder with a more interactive approach. The color signals the new normal: nothing is mundane; everything has an important story.