Design Process & Design Basics

Filtering through important observations in the first stage of research, the design team meets to identify potential drivers resulting in a first synopsis. Determining the importance of the topics creates a common understanding that manifests a clear vision of the future.

Translating important and relevant trends into automotive colors is therefore based on a deep understanding of needs and changes. This expertise – gained over years of trend research – is accompanied by a broad knowledge of BASF paint formulations and pigment qualification. A translation into visual concepts and finally into automotive colors according to OEM requirements is a key competence and leads to amazing directions in both mass-market and small volume colors.

My favorite color is not the favorite color for my car! Comparing general color preferences with color preferences for automotive paint you see decisive differences in the popularity of colors in the context of automotive. The achromatic color space seems to be preferred over proportionally. For the design of automotive paint this need to be considered as the effect of automotive colors is special. They all way appear on big volumes.

The development process of automotive colors from trend to paint takes three to five years. Therefore the research on color trends needs to look beyond the following years and take into consideration the visions and innovations which are just showing up at the current point in time. 

Automotive paint offers a lot of possibilities to work on color design. Beside the hue, color design focuses on effect, texture and surface. The texture of pigments, the use of tinted clear coats or pigments with special properties have a major influence on how a color looks. This interplay of the color dimension is complex and is therefore very often described as color behavior.