Design Process & Design Basics
Filtering through important observations in the first stage of research, the design team meets to identify potential drivers resulting in a first synopsis. Determining the importance of the topics creates a common understanding that manifests a clear vision of the future.
Translating important and relevant trends into automotive colors is therefore based on a deep understanding of needs and changes. This expertise – gained over years of trend research – is accompanied by a broad knowledge of BASF paint formulations and pigment qualification. A translation into visual concepts and finally into automotive colors according to OEM requirements is a key competence and leads to amazing directions in both mass-market and small volume colors.