Coatings

Automotive color by BASF recognized with renowned Red Dot Award 

The color ZENOMENON, designed by BASF's Coatings division, was the only automotive paint to be honored this year at the Red Dot Award: Product Design, one of the most prestigious design competitions in the world. The innovative technology and the special aesthetics of the coating have impressed the experts on the Red Dot jury in the "Materials and Surfaces" category.

ZENOMENON's coating formulation is based on polymer structures developed by the cooperation partner Cypris Materials from California. Instead of classic pigments, special polymer structures with a high proportion of renewable materials are used. This way, the color represents a more sustainable alternative in the area of surface aesthetics for automotive coatings. The result is a unique color effect that arises from self-assembled layered structures, reflecting light in the visible spectrum with a flop effect. This gives the surface of the paint layer a shimmering, strikingly iridescent shine. With a view to future mobility, these polymers are also suitable for LIDAR or radar sensor systems.

Press Release

 

ZENOMENON's coating formulation is based on polymer structures developed by the cooperation partner Cypris Materials from California.  Photo: BASF Coatings
Being awarded a Red Dot in product design is a very special honor for us – especially as a chemical company. The award underlines our design and technology expertise – and the trust in innovative solutions that our customers in the automotive industry place in us.
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Mark Gutjahr

Global Head of Automotive Color Design at BASF

Design Deep Dive:  Interview with Qingling Zhang, Technical Manager R&D at BASF Coatings

ZENOMENON
A winning color in many ways

Design Deep Dive: Interview with Qingling Zhang, Technical Manager R&D at BASF Coatings 

Designers’ Night at the Red Dot Design Museum

Designers’ Night at the Red Dot Design Museum

The unique color effect arises from self-assembled layered structures, reflecting light in the visible spectrum with a flop effect.  Photo: BASF Coatings