Driving Diversity

At BASF, diversity is part of our DNA. Learn more about how diverse we are and how we drive toward an even more diverse future.

Diversity goes beyond visible differences to include beliefs, ethnicity, age, gender, styles and backgrounds. It creates an environment in which all people are included, treated fairly, and respected.

By embracing the different perspectives of our colleagues, customers, and partners, we actively foster an inspiring exchange. With more than 70 sites around the world at BASF’s Coatings division, we unite many nationalities, diverse backgrounds and ideas with open minds and diverse thoughts.

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"For us, diversity is more than just a word – it is the culture we live."

Selina Geppert, Diversity & Inclusion



Our beliefs

We live a culture where we encourage diversity of thought. We believe that we feel welcomed and live up to our full potential when we feel valued for who we are as diverse individuals and how we act – whether as customers, partners, or colleagues.

In order to make better decisions through diverse backgrounds and experiences we aim to ...  

  • ... improve our mix of nationalities according to our local needs
  • ... broaden organizational perspectives through experience outside BASF's Coatings division 
  • ... increase the number of executives with international experience
  • ... increase the share of women in leadership roles to 30% by 2030


Work with us

Be part of our team

Thinking about joining us, and wondering what you can expect at BASF 's Coatings division? Respect, cultural understanding and mutual trust make our teamwork and success possible.
On the Automotive Campus in Southfield, Michigan, technicians Michael Garner, Andre Underwood and Lynn Pattison evaluate the color structure of panels. These were previously subjected to a number of stress tests.

Global Experts & Expertise 

Diversity is part of our DNA. We have been coatings experts for decades, and our global teams support our customers worldwide.