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We let you shine in the marketplace

Our customers are at the center of all that we do. Close collaboration, our global presence and our expertise and innovation are the pillars of commercial success.

BASF’s Coatings division develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes as well as decorative paints. In 2016, BASF acquired Chemetall, a leading global supplier of applied surface treatments for metal, plastic and glass substrates in a wide range of industries and end markets. With this expansion, BASF becomes a more complete surface solution provider.

Our intelligent solutions enable our customers to shine in the marketplace. We anticipate global market trends and identify business opportunities for us and our customers that shape the future of their industries. Our aim is to meet the highest technical and quality demands in an aesthetically pleasing and environmentally friendly way. We combine extraordinary design with functionality. Our performance – whether in research and development, production or service – is reliable worldwide.

Our “Innovation Beyond Paint” program as well as our Digital Incubation Unit develop new markets and businesses.