Coatings

Innovative Solutions for Future Cars

As leading OEM partner, we aim to provide innovative coating solutions that enable our customers to secure today’s manufacturing and tomorrow’s success. Reliable, efficient and sustainable. Guided by our expertise and colored by innovation, we follow the mission to build reliable partnerships to empower our customers with coating solutions that enhance efficiency and value through sustainability.

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Automotive Color Trends 2025

In a time where inspiration comes from multiple channels, BASF Coatings invites you to discover the new color trend collection: DRIVING THE PROXY 2025 - 2026. Proxies act as bridges between emerging ideas and reality – whether through digital platforms, social movements, or brands that mirror our values.

Stay tuned and mark your calendar for October 15th.

Automotive Color Trends

Exterior Solutions

Interior Solutions

The multifunctional application robot M-ROB simulates the individual application conditions at the OEMs’ plants and is controlled via software developed by BASF.

Application Processes

People in front of a transparent screen showing digital elements

Digital Services

Color Design

Customer Success Stories

Partnering with BASF Automotive OEM Coatings

Sometimes opportunities are hidden underneath a pile of challenges. Behind a curtain of issues. Or covered by imminent problems. What a great start for true success stories!

Let’s team up to make your visions, your ideas shine even brighter. Together with our industry know-how and ingenuity when it comes to developing high-quality products and services, together with our thoroughness you will achieve your goals. Reliably.

Let’s write success stories together.

We believe that success comes from combining cutting-edge technology with industry expertise to ensure reliability and trust in everything we do.

The market demands customer centric solutions, and we are here to deliver. By providing reliable and stable products, sharing knowledge through educational leadership and creating value through sustainability, we create long-term value for businesses. We don't just provide solutions - we build strong, collaborative partnerships that enable growth and success.

Reliable partnerships are the foundation of our OEM coating solutions. We align our activities with our customers' goals and needs to secure their market leadership and lay the foundation for their future success.

Electromobility & Battery Applications

As global technology leaders, BASF Coatings and its surface treatment unit Chemetall offer a range of professional battery coatings solutions for thermal management, corrosion protection, and electrical insulation in the energy storage industry. These solutions provide excellent adhesion, energy savings, and meet environmental restrictions. With features like high-level electrical insulation, low film thickness, BASF’s coatings ensure safety and efficiency in battery pack and cell applications.

Preview PDF (12.57 MB)

Innovation Award

Overspray-Free Application Process

BASF Coatings, in collaboration with Renault Group and Dürr, had redefined the future of automotive manufacturing with the Overspray-Free Application (OFLA) process (also known as Jetprint at Renault). The trio was awarded the “Trophée de l’Industrie s’engage 2025” in the Innovative Process category at the “L’industrie s’engage par l’Usine Nouvelle” event in June 2025. The award recognizes the Overspray-Free Application process – a breakthrough in sustainable application technology that redefines how two-tone vehicle painting is performed.

Press Release

Supplier of the Year Award

Partnership with GM

General Motors presented BASF Coatings with a 2024 Supplier of the Year Award at GM’s 33rd annual Supplier of the Year event in Phoenix, Arizona, USA. “Our long-standing partnership with General Motors has been built over years of collaboration, shared values and a steadfast commitment to creating innovative solutions for our valued customer,” said Uta Holzenkamp, president of BASF Coatings.

Press Release

Driving Color Design

Red Dot Award

The color ZENOMENON, designed by BASF's Coatings division, was the only automotive paint to be honored this year at the Red Dot Award: Product Design, one of the most prestigious design competitions in the world. The innovative technology and the special aesthetics of the coating have impressed the experts on the Red Dot jury in the "Materials and Surfaces" category.

High-performance e-coats

Expansion in Mangalore

BASF's Coatings division announced the expansion of e-coat manufacturing facility at its Mangalore site. This strategic expansion is driven by the growing demand for e-coat solutions by local automotive OEM customers in India, as well as customers in the South Asian and ASEAN markets. BASF will have the capability to manufacture the latest generation of e-coat products, such as CathoGuard 800 RE.

Press Release