Excellence in Automotive Refinishing

BASF Automotive Refinish Coatings Solutions offer high quality refinish paint brands and paint-related products for our customers and body shops from around the world. Our solutions are approved by the world’s leading automotive manufacturers for the repair of their vehicles.

BASF is committed to meet the global challenges and growth of the automotive refinish industry. We focus on eco-effective waterborne and high-solids coatings with low solvent content. Our main key success factors include being a leader in product, color and process innovations. A sophisticated global distribution network, comprehensive training programs and global network of training centers ensure our customers have the latest access to our products and knowledge.   

At the heart of our business are our people and our trainers who take care of our customers’ needs including car painting skills, advanced body shop management solutions and sophisticated management solutions. We also offer paint-related products as a total solution that helps our customers drive business performance and efficiency.

That’s why automobile manufacturers prefer BASF automotive refinish coatings because of our high color accuracy and expertise. In the end, it’s all about color. Our professional color management tools and expertise help you find the car color you need quickly and precisely. This guarantees that the paintwork will look like new again after it has been repaired.

BASF provides custom-built coatings solutions for transport and commercial vehicles based on the same level of expertise and excellence.

Refinity: Seamless digital experience for body shops

We are the first company in the global refinish market offering a single digital platform that combines a number of different software solutions into one secure, easy-to-use cloud-based solution. A solution that is designed to drive body shop business success.
Von Auftragsmanagement über Farbtonbestimmung bis hin zu Schulungen – die digitale Plattform Refinity steigert die Effizienz im gesamten Werkstattablauf.

What you get from us

  • Leading high quality refinish brands of BASF serving all our customers need in the refinish market
  • Leaders in eco-efficient waterborne and high solids coatings for next generation coatings demands
  • High-quality paint-related products from  RODIM® get the job done faster.
  • By using digital business solutions and technologies, we help drive overall business performance and profitability for our customers.
  • Trusted and approved by leading OEMs around the world 
  • We are committed to providing environmentally friendly and process-driven solutions along the value chain.

No. 1 supplier to the automotive industry 

Find out what drives our success and commitment to our global network of customers and how we boost customer efficiency and innovation with our continuous research into next generation solutions. Our Automotive Refinish Key Account Management team connects our customers with our experts in everything from global product competence and product optimisation to body shop design as well as give access to state-of-the art training centers around the world.



Our brands

Whether you need to refinish a tiny scratch or repair large-scale damage, BASF has a paint brand for you. 


BASF is a global industry partner of Worldskills International and is committed to nurturing the next generation of young car painters globally. In 2019, Glasurit, premium paint brand of BASF sponsored the Worldskills International competition in Kazan, Russia. 

Historic vehicles 

Glasurit is the exclusive global Partner of Fédération Internationale des Véhicules Anciens (FIVA), the international federation of historic vehicle clubs since 2016.