Global
Coatings

Driving Digitalization

With a growing number of new digital technologies, trends like Autonomous Driving and Smart Manufacturing, and changing market environments, digitalization is one of our answers to continuously grow and become even more efficient.

Together with our customers and collaboration partners, we develop smart digital services and solutions that offer additional value and enhance the customer experience. With new digital business models, we also accelerate digital innovation.

Harald Borgholte

“The digital revolution is reshaping and even disrupting the value chains of our industry. Therefore, our goal is to not only understand our customers’ needs, but to anticipate them and serve them with our surface expertise and digital skills.”

Harald Borgholte, Divisional Digital Officer

As a digital leader in surface solutions, we ...  

  • capture the full potential of data connectivity
  • proactively contribute to customers’ ecosystem platforms
  • develop digital solutions to enhance the customer experience
  • create new digital business models 
  • make digitalization an integral part of our business by empowering our teams across the globe