Our digital solutions
Working together with our customers, we have one vision: We create value by moving from a pure coatings player toward a surface solutions provider. Digitalization plays a key role in this.
We offer smart digital solutions that make our customer’s life easier and more efficient. At its core is our more than 125 years experience in coatings and application – digitalized in our data. Connecting it with data from customer’s production lines, we optimize automotive production processes and can even reduce production downtime. We believe that close collaboration and trust can create valuable ecosystems for both – us and our customers.
AUROOM enables OEM designers to access a database of photo-realistic virtual car colors.
Our virtual colors capture all facets of automotive coatings including lightness flop, color flop and sparkling while our colorimetric know-how ensures their authenticity. By mapping these colors on car models, OEM designers can virtually paint every color proposal and gain realistic impressions of colors and effects on a complete car during an early design phase.
To demonstrate the colors and effects in the most authentic way possible, we also developed special virtual 3D car shapes – so-called Auvots. In order to assess compatibility of color with the overall design concept, OEM designers can choose shapes of different vehicle segments in AUROOM for color visualization. Four different AUVOT models represent the various car segments on the automotive market – from compact cars to SUVs.