Our digital solutions

Working together with our customers, we have one vision: We create value by moving from a pure coatings player toward a surface solutions provider. Digitalization plays a key role in this.

We offer smart digital solutions that make our customer’s life easier and more efficient. At its core is our more than 125 years experience in coatings and application – digitalized in our data. Connecting it with data from customer’s production lines, we optimize automotive production processes and can even reduce production downtime. We believe that close collaboration and trust can create valuable ecosystems for both – us and our customers.


Body shops: Seamless digital experience

Refinity is our cloud-based digital platform designed to drive body shop business success.
BASF Coatings, Münster

Virtual Colors

Get to know our platform for digital visualization of car colors. AUROOM enables OEM designers to access a database of photo-realistic virtual car colors. 

More digital solutions for automotive, refinish and decorative paints industries

With our majority share of the Belgian internet platform UBench, we have invested in a digital business model. The innovative platform of UBench allows fleet, leasing and insurance companies to manage the full lifecycle of a car from regular maintenance and damage repair during usage until resale at the end of the life cycle. For all maintenance and damage repairs UBench is driven by ensuring that the car driver experience is convenient, fast and safe. This is achieved by platform driven collaboration of all relevant service providers such as vehicle repairers, loss adjustors, rental car companies, spare parts suppliers and whomever party is needed. Through the seamless and digital integration of all parties the platform ensures a fast, efficient and driver-oriented handling of the repair and resale. 



RepairFix EN

The first digital venture of the Digital Incubation Unit is RepairFix, being a separate enterprise since January 2020. The tech startup meets the needs of changing mobility by developing the independent Europe-wide platform "motum". This connects car owners and drivers in a simple manner with providers in the automotive aftersales market in the event of damage or service. The photo-based damage assessment, the digital vehicle file and a certified Germany-wide service partner network are just a few examples of the diverse solutions.

The multilingual, digital job platform connects European professionals from the automotive sector with body shops.

Our Digital Incubation Unit has created PAJOO: The multilingual, digital job platform connects European professionals from the automotive sector with body shops. With our many years of expertise and experience in the field of automotive refinishing, we know exactly what good spray painters and panel beaters are looking for. PAJOO's search is therefore individual and tailored. In addition, the team helps with the pre-selection of applicants and organizes appointments, such as work on a trial basis, and formalities including the translation of labor contracts.

BASF Coatings, Münster

When repairing damage on a car, color matching is a very important, yet complicated step that requires special expertise. Color solutions from our refinish brands Glasurit®, R-M® and baslac® comprises of digital color-matching tools including spectrophotometers and software that allows easier identification of the color of a car. It helps painters to find and adjust the right mixing formula, reducing the time needed for the whole process. Based on our own developed algorithms, the system recommends the most appropriate formula for any given color.


Our Suvinil® brand for decorative paints supports every step of renovations digitally – from choosing the best color to painting the walls of our customer’s homes. With the COLORi device and the Suvinil Simulator app, any color of objects can be identified and matched with the most fitting shade from the portfolio. Another feature lets customers try up to 1,700 different Suvinil colors on the walls inside their home and the paint can be ordered via the online shop.