Our digital solutions

Working together with our customers, we have one vision: We create value by moving from a pure coatings player toward a surface solutions provider. Digitalization plays a key role in this.

We offer smart digital solutions that make our customer’s life easier and more efficient. At its core is our more than 125 years experience in coatings and application – digitalized in our data. Connecting it with data from customer’s production lines, we optimize automotive production processes and can even reduce production downtime. We believe that close collaboration and trust can create valuable ecosystems for both – us and our customers.

Two colleagues demonstrating Tracingo on a tablet

Tracingo is a solution for fill level measurements and location analysis of intermediate bulk containers (IBCs). The project was created by our Logistics unit and Container Management Münster in collaboration with the Digital Incubation Unit. Manufacturers of all types of liquids and forwarding companies can use this solution to find out the location of their container and its fill level in real time.  As a result, the deployment of IBCs can be planned more efficiently. Tracingo sensors are ATEX-certified and therefore meet the highest safety requirements. 

You can find out more about Tracingo here

You can find out more about the Digital Incubation Unit here

Smartphone displays the multilingual, digital job platform PAJOO.

Our Digital Incubation Unit has created PAJOO: PAJOO is a digital job platform connecting European professionals from the automotive sector with body shops in a transparent and uncomplicated way. With BASF Coatings’ many years of expertise and experience in the field of automotive refinishing, the PAJOO team knows exactly what matters when it comes to good body shop employees. PAJOO’s search is therefore individual and tailored. In addition, the team helps with the pre-selection of applicants and organizes appointments, such as work on a trial basis, and formalities including the translation of labor contracts. 

Learn more about PAJOOLearn more about our Digital Incubation Unit


UBench graphic

RepairFix EN

RepairFix is a software company in the automotive aftermarket. With our independent “motum” platform, we connect fleet managers, drivers and body shops in an intelligent and individual way in case of damage or maintenance. By using the latest technologies, we enable the change towards a more sustainable mobility in the automotive aftermarket.

Learn more about RepairFix
Learn more about our Digital Incubation Unit

Two hands holding a spectrophotometer on an orange car

Video showing color tracking with Suvinil's COLORi