Global
Coatings

AUROOM

AUROOM enables OEM designers to access a database of photo-realistic virtual car colors. 

Our virtual colors capture all facets of automotive coatings including lightness flop, color flop and sparkling while our colorimetric know-how ensures their authenticity. By mapping these colors on car models, OEM designers can virtually paint every color proposal and gain realistic impressions of colors and effects on a complete car during an early design phase.

To demonstrate the colors and effects in the most authentic way possible, we also developed special virtual 3D car shapes – so-called Auvots. In order to assess compatibility of color with the overall design concept, OEM designers can choose shapes of different vehicle segments in AUROOM for color visualization. Four different AUVOT models represent the various car segments on the automotive market – from compact cars to SUVs.

Auvot LIT is the smallest one and its round, soft edges, molds, and carefully designed lines are a more playful approach on how to display color

Auvot LIT

Auvot LIT is the smallest one and its round, soft edges, molds and carefully designed lines are a more playful approach on how to display color.
Auvot MEA features an aerodynamic form that reduces the geometry onto its simplistic, elegant premium look and feel.

Auvot MEA 

Auvot MEA features an aerodynamic form that reduces the geometry onto its simplistic, elegant premium look and feel.
Auvot 2x2 features structural lines, big surface areas and room for the right color to show off.

Auvot 2x2

Auvot 2x2 features structural lines, big surface areas and room for the right color to show off.
Auvot SPORTIF zeigt auf der einen Seite intensive und überraschend harte Linien, stellt aber auf der anderen Seite die Schönheit und Geschmeidigkeit heraus.

Auvot SPORTIF 

Auvot SPORTIF is provoking intense and surprising tough lines on the one side but exposing the beauty and sleekness on the other.