AUROOM – Automotive colors in the virtual world

AUROOM combines the power of collaboration with our extensive and long-term color know-how. Based on our profound knowledge of color behavior and development, AUROOM is very precise and highly realistic in visualizing the effects, colors and surfaces of automotive coatings.

Digital color development in comparison to real color development is faster and easier for OEM designers – faster to experience their latest color and easier to take the right decisions. After opening up a new project, designers can describe a color, define other colors as starting points or upload further inspiration for us as BASF. Then we will develop, scan and upload variations that can be further evaluated in the project team. Several days before receiving real panels by mail OEM designers can already explore the latest color development. Comparing their favorite colors side by side on our virtual AUVOT car shapes or watching them in motion gives designers a much better idea of the colors’ behavior and appearance on bigger shapes.

As we are closely collaborating with designers from various automotive OEMs with highly confidential projects, we only grant access to AUROOM to customers who are already working with us. If your company is already collaborating with us, get in touch with us and we will check your registration eligibility.

If your company is already working with us and you are eligible to registration, you can get a free trial. We always start with a pilot project to familiarize you with AUROOM and the concept of virtual colors as the future of color development.

If your company is already working with us and you are eligible to registration, you can invite colleagues from all regions to collaborate in your project. AUROOM is developed as global solution.

You can grant access to as many colleagues in your company/brand as you like.

AUROOM is a web-based cloud-native collaboration platform to experience and screen our Automotive Color Collection and work on color developments together with our customers. The solution behind our Appearance Exchange Format (optAxF) files is BASF property and IP-protected.

If you wish, there will always be a real panel as a color reference. AUROOM is used to access and visualize the digital twin of that color and speed up the process.

Currently, the speed of the process depends on the standard process to formulate and paint a panel. Scanning and uploading does not take much time, but development does. We constantly review and improve this process, because increasing the speed is one of our main focus areas of AUROOM.

At the moment, this process is not possible, but we are constantly working on enabling this in the future. Nevertheless, the colors you see in AUROOM do exist in real life, which means there is a formulation available. 

We work continually on improvements regarding the aesthetics and the best way on how we observe color virtually. Currently, you cannot change the background or the lighting conditions. However, we explore the possibility of having a “nature” set-up for our AUVOTs or natural sunlight as a light source and continuously update our system. If you have a specific request, just reach out to us.

The best way to give you the flexibility to choose/change the background and/or light scene is real-time rendering. This is the future we are working on for AUROOM.

We are currently using predefined scenes and our own optimization algorithm. That means, unfortunately, you cannot upload your own Appearance Exchange Format (AxF) files and scenes to AUROOM. However, we do value your interest and feedback, so please get in touch and we may find a solution.