Refinity – Seamless digital experience for body shops

We are the first company in the global refinish market offering a single digital platform that combines a number of different software solutions into one secure, easy-to-use cloud-based solution. A solution that is designed to drive body shop business success.

Refinity offers a seamless digital experience to drive efficiency in all areas of business performance, including color, inventory management, repair order management, training, and support. The platform also features links to trusted partners to further drive profitability and efficiency into the overall body shop process.

Von Auftragsmanagement über Farbtonbestimmung bis hin zu Schulungen – die digitale Plattform Refinity steigert die Effizienz im gesamten Werkstattablauf.

One platform. One password. One seamless digital experience.

From order management and color determination to training – the digital Refinity platform increases efficiency in the entire body shop process.

We are obsessed about understanding what our body shop customers need and want. Being familiar with their journey is a key target for us and that’s why we put them at the center of everything we do. When it comes to our customers, every interaction matters and that’s why our innovative products, services and digital solutions are designed with the goal of providing a consistently great experience to our customers in the physical and digital space. Refinity is a key driver to fulfill our strategy of supporting our body shop customers in every step of their journey by levering the Power of One – One Platform, One Password, One Setup.

Jennifer Simone Schmitz Lucchini

Head of Global Digital & Data - Automotive Refinish Coatings Solutions

Screenshot of the Refinity animation video showing the benefits of the new digital platform

Integrated solution categories

  • Color: Color retrieval and digital color matching
  • Business: Reporting, Inventory Management and Repair Order Management
  • Training: Learning Library and Learning University with interactive eLearning courses
  • Partners: Collaboration for more business support
  • Support: One-on-one chat with a trained technician
  • Favorites: Organization of apps and creation of own home screen