Refinity – Seamless digital experience for body shops

We are the first company in the global refinish market offering a single digital platform that combines a number of different software solutions into one secure, easy-to-use cloud-based solution. A solution that is designed to drive body shop business success.

Refinity offers a seamless digital experience to drive efficiency in all areas of business performance, including color, inventory management, repair order management, training, and support. The platform also features links to trusted partners to further drive profitability and efficiency into the overall body shop process.

Von Auftragsmanagement über Farbtonbestimmung bis hin zu Schulungen – die digitale Plattform Refinity steigert die Effizienz im gesamten Werkstattablauf.

One platform. One password. One seamless digital experience.

From order management and color determination to training – the digital Refinity platform increases efficiency in the entire body shop process.


Integrated solution categories

  • Color: Color retrieval and digital color matching
  • Business: Reporting, Inventory Management and Repair Order Management
  • Training: Learning Library and Learning University with interactive eLearning courses
  • Partners: Collaboration for more business support
  • Support: One-on-one chat with a trained technician
  • Favorites: Organization of apps and creation of own home screen
We are fully committed to helping our body shop customers improve their processes, procedures and, ultimately, their profitability. The trend towards digitalization creates opportunities for us to develop smart solutions that will support us in realizing that goal. With Refinity, we take a giant leap ahead in the collision repair industry by offering an advanced, seamless digital experience that will benefit our customers by helping them to grow in the long-term and become the body shops of the future. 

Fabien Boschetti

Director, Global Marketing, BASF Automotive Refinish Coatings Solutions

Screenshot of the Refinity animation video showing the benefits of the new digital platform

One cloud platform for all digital tools. One password grants access to a whole portfolio of solutions designed to bring body shops into the digital generation.