AUVOTs display automotive coatings in the digital world

Automotive paint is one of the most complex color themes. To gain a realistic impression of colors, effects and surfaces on a complete car during the early design phase, the designers of BASF’s Coatings division have developed virtual “AUVOT” (Automotive Vehicles of Trends) shapes.

BASF’s AUVOTs display the interaction between color and geometry, and the importance of light in the digital world of automotive coatings. They help automotive manufacturers understand the impact of color in industrial design in one shape with two distinct sides.

AUROOM

As virtual tools, the AUVOTs are part of BASF’s digital paint competence. They complement BASF’s AUROOM^®, a unique digital platform which enables OEM designers access to the database of photo-realistic virtual car colors and tools.

Learn more about AUROOM

To visualize and display all elements relevant to coatings – such as the color itself, the effect and the surface – is already challenging in the real world and requires deep knowledge. Translating this knowledge into the virtual world and bridging those two worlds opens a new field of work. Our mission was the technically correct and primary realistic appearance of paint as well as a persuasive portrayal of a color concept on the right shape.

Florina Trost

Design EMEA

Four different AUVOT models represent the various car segments on the automotive market – from compact cars to SUVs.