Global
Coatings

AUVOTs display automotive coatings in the digital world

Automotive paint is one of the most complex color themes. To gain a realistic impression of colors, effects and surfaces on a complete car during the early design phase, the designers of BASF’s Coatings division have developed virtual “AUVOT” (Automotive Vehicles of Trends) shapes.

BASF’s AUVOTs display the interaction between color and geometry, and the importance of light in the digital world of automotive coatings. They help automotive manufacturers understand the impact of color in industrial design in one shape with two distinct sides.

Florina Trost
To visualize and display all elements relevant to coatings – such as the color itself, the effect and the surface – is already challenging in the real world and requires deep knowledge. Translating this knowledge into the virtual world and bridging those two worlds opens a new field of work. Our mission was the technically correct and primary realistic appearance of paint as well as a persuasive portrayal of a color concept on the right shape.

Florina Trost

Design EMEA

Four different AUVOT models represent the various car segments on the automotive market – from compact cars to SUVs.

AUVOT LIT_vs1

AUVOT Lit

AUVOT Lit is the smallest one and its round, soft edges, molds and carefully designed lines are a more playful approach on how to display color.

Animation AUVOT Mea

AUVOT Mea 

AUVOT Mea features an aerodynamic form that reduces the geometry onto its simplistic, elegant premium look and feel.

AUVOT 2x2_vs1

AUVOT 2x2

AUVOT 2x2 features structural lines, big surface areas and room for the right color to show off.

AUVOT Sportif_vs1

AUVOT Sportif 

AUVOT Sportif is provoking intense and surprising tough lines on the one side but exposing the beauty and sleekness on the other.