Global Design Expertise

With a global team and design centers in Asia Pacific, EMEA and the Americas, BASF blends global presence, local expertise, a deep understanding of color trends and thoughtful analysis of the competitive market. 

The customer is at the center of all that we do, and our design team works with nearly all Original Equipment Manufacturers (OEMs) of vehicles around the world. We inspire automotive designers and support them with custom solutions including digital and virtual color tools to help them drive their global color development and coating application programs.

How we work

The design work is based on 3 pillars allowing for a tailor-made customer support.


Global Design Team

Acting as a global team with wide-ranging expertise is the backbone of the high-end design expertise and the understanding of global automotive markets.

Regional Presence

The regional design departments can directly respond to customer-specific requests and offer customized design solutions.

Competitive Expertise

Ongoing quality checks and benchmark analyses make innovative solutions a big part of BASF’s global design work.