Coatings
We let you shine in the marketplace
Our customers are at the center of all that we do. Close collaboration, our global presence and our expertise and innovation are the pillars of commercial success.
BASF’s Coatings division develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes as well as decorative paints. In 2016, BASF acquired Chemetall, a leading global supplier of applied surface treatments for metal, plastic and glass substrates in a wide range of industries and end markets. With this expansion, BASF becomes a more complete surface solution provider.
Our intelligent solutions enable our customers to shine in the marketplace. We anticipate global market trends and identify business opportunities for us and our customers that shape the future of their industries. Our aim is to meet the highest technical and quality demands in an aesthetically pleasing and environmentally friendly way. We combine extraordinary design with functionality. Our performance – whether in research and development, production or service – is reliable worldwide.
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We drive innovation by developing new surface solutions, processes and markets. We identify and develop new business opportunities for us and our customers.
Globally, we are developing the coatings and surface solutions of the future providing high scratch-resistance, protection from environmental impact, improved corrosion protection and innovative color solutions. We make sustainability part of our DNA, and constantly support solutions towards climate protection, eco-efficient technologies and safe chemicals.
Our “Innovation Beyond Paint” program aims at developing new markets and businesses. As part of BASF's integrated research platform, we channel international collaboration among our large sites for research and development in Europe, Asia, North and South America. Our integrated research approach within the BASF Group and our global research network reinforce our competitive edge.
With a growing number of new digital technologies, trends like Autonomous Driving and Smart Manufacturing, and changing market environments, digitalization is one of our answers to continuously grow and become even more efficient. Together with our customers and collaboration partners, we develop smart digital services and solutions that offer additional value and enhance the customer experience. With new digital business models, we also accelerate digital innovation.
