Press Releases

Automotive color is where emotional design meets materials science. It influences brand identity, purchase decisions, safety perception and even sustainability. In anticipation of International Color Day on March 21, BASF Coatings is highlighting the crucial role color plays in automotive design, manufacturing and repair.

BASF Coatings will continue to supply Volvo’s Approved Bodyshop Network with its premium paint brands Glasurit and R-M through its distribution channels in the UK.   

BASF Coatings has launched a new digital solution to calculate the carbon footprint (Product Carbon Footprint, PCF) of its sales portfolio. The solution replaces an internally developed application that BASF Coatings has used for several years to provide reliable CO₂ data to customers worldwide.  

In 2025, the global automotive color landscape reflects a clear shift toward individuality and nature-inspired aesthetics as consumers continue to move away from traditional favorites, as analyzed by BASF Coatings in the latest Color Report for Automotive OEM Coatings.