Coatings
Automotive Color Trends
Automotive Color Trends stands for daring color concepts. This brand of BASF is built on world leadership in state-of-the-art color and coatings technology. The resulting concepts set the pace for unique and influential designs that inspire OEMs with innovative hues and effects.
The global color collection provides an annual vision of future mobility by transforming trends into automotive exterior colors. It starts with thoroughly researched independent trend analysis that forms the foundation for color designs. Automotive Color Trends unlocks the potential of OEMs to differentiate themselves in the market through the medium of color.
ROUTING
The title of the 2024-2025 Automotive Color Trends, refers to the concept of “routing” in communication technology which signifies how information is transmitted.
