Global Color Report
The Coatings division also creates an annual analysis of the most popular automotive colors. Unlike the Automotive Color Trends, the Color Report uses market data on automotive production and determines color preferences on a global and regional level using this data.The analysis also compares color matches and deviations between different segments. BASF uses this information in customer consulting and incorporates it in the development of new color shades.
EMEA: White and black increase, but the streets are getting more colorful
Europe, Middle East and Africa (EMEA) showed gains for its two most popular colors – white and black – and losses in market share for gray and silver. At the same time, the region got much more colorful.
Blue still has a commanding lead among chromatic colors in EMEA, but both blue and red lost market share. Orange started appearing in car buyers’ preferences, and yellow, brown, and green all picked up a few percentage points.
North America: More chromatic colors like violet show up
North American car buyers have fewer choices for chromatic colors, but that doesn’t mean they’re choosing fewer chromatic cars, trucks, or SUVs. Blue and red are still dominant, but the region is more colorful than before as green, yellow, violet, and beige show up more often.
Blue is still on top, and the gap between blue and red is widening as blue continues its dominance. Achromatic colors like black, gray, and silver lost some market share, especially in larger vehicles. That allowed earthy tones like beige, brown, and green to increase, and violet to gain market share as car buyers’ tastes change.
Asia Pacific: Increase of gray shades boosted the share of achromatic colors
As BASF’s designers saw in other regions of the world, white was also the most popular color in Asia Pacific. The real focus this year is an increase in gray shades, hinting at a new era in the automotive industry, and the changing values and habits of car buyers.
While the total numbers aren’t huge, brown, green, and violet are all consistent in color popularity. It will be a long time before they challenge white for the most popular, but for now, they add to the tremendous diversity of color in Asia Pacific. That’s especially true among small vehicles and NEVs, which are selling in a wider range of colors.
Gray gained about six percentage points in popularity, taking market share from blue, red, gold, and brown.
South America: The lightest region as white, silver, and beige dominate the market
Historically, South American car buyers have chosen more traditional, less flashy colors. Like other regions, white is by far the favorite, and gray beats black in market share for the achromatic colors.
For chromatic colors, red and blue were stable, while brown gained some market share. Those colors were most likely chosen for smaller vehicles. Larger cars and SUVs had the highest share of achromatic colors, including new and varied effects for gray featured on larger cars.