Global Color Report
Driving Color Design includes a real-time automotive color analysis. Unlike Automotive Color Trends, the popularity report uses market data and breaks this down into global and regional color preferences.
It also compares color affinity among different segments, e.g., car, CUV/SUV, and light-duty trucks. BASF uses this information to offer advice to customers and guide the development of new colors that were predicted in previous trend collections.
Color Report 2020 - Highlights from the Regions