The Coatings division also creates an annual analysis of the most popular automotive colors. Unlike the Automotive Color Trends, the Color Report uses market data on automotive production and determines color preferences on a global and regional level using this data.
The analysis also compares color matches and deviations between different segments. BASF uses this information in customer consulting and incorporates it in the development of new color shades.
Color Report 2020 - Highlights from the Regions