How we work
We at the Digital Incubation Unit (DIU) believe that developing successful digital business models needs two things above all else: a motivated team with an agile, digital mindset, and the use of proven methods throughout the innovation process.
The way we think and act is entrepreneurial and customer-centric. The principle of “fail early, fail fast” is a major part of how we work. We use the Design Thinking approach to identify feasible business models, followed by the Lean Startup method to develop them further. If an idea proves unfeasible or unpopular on the market, we shut it down at an early stage. Hypotheses are tested not under laboratory conditions, but under real conditions, with real customers.
What makes the way we work unique? We never stop thinking outside the box and see market feedback as the hardest currency for our ventures.
The four phases of venture building
Innovation process throughout the Design Thinking method
The way we work is dominated by the Design Thinking method – a creative innovation process that centers around customer needs and perspectives. We think and act in a problem-oriented way, before devoting ourselves to the solution.
You can find more information about the DIU here: